With WCU Club Swimming, I have developed a set of branding for a university’s club swim team. This swim team was made to help foster community and build relationships around swimming. As I designed the branding for this team, I worked to make it feel fresh, fun, and approachable. I wanted this branding to work to attract not only participants focused on swimming for exercise or competition but also participants who just want to join a community where they can meet people and make friends poolside.

The color scheme establishes a go-with-the-flow, aquatic context, and the typefaces I chose work together to build a playful and engaging personality for the branding. The addition of illustrations helps to pull this branding together, with classic competitive swimming related silhouettes as well as engaging graphics of the swimmers themselves.