With Morning Dew, Tea Co., I have developed a set of branding for a conjectured local tea company. This company is based around selling teas that are sourced and created locally. I designed this with tea drinkers in mind, specifically ones that choose to enjoy a cup of tea in the dim early mornings, or in the cozy twilit evenings. 

I hope that this brand fills a corner in the tea market for those that partake in tea and are looking for a more comfortably luxurious feel, and a way to treat themselves in a cozy corner of their day. 

The color scheme and the typefaces I chose work together to meet at an elegant intersection, and the illustrations paired with them help to provide that comfortable at home feeling. 

Spring 24

Identity Development

Product Application

Illustration